> Work with Singapore lead and other marketing personnel on various local Singapore initiatives.
> Manage LinkedIn page, uploading to the website and various Blogs.
> Help field and assist with general marketing information requests from the Singapore based legal team and wider requests from the legal team around the region.
> Provide support to the Singapore legal team on a wide variety of internal and external activities including submissions for certain external awards and rankings; coordinating responses to routine requests from London (requests for deal team names, requests to publish an alert, etc.); updating of internal and external website.
> Manage the distribution of promotional materials, including compilation of targeted mailing lists.
> Ensure all materials, pitch records, CVs, deals lists and contact/mailing lists are clean, up to date and easily accessible.
> Plan and manage events, including seminars and sponsorships from inception to completion, to ensure maximum stand-out and ROI.
> Prepare and coordinate pitches, proposals and, with direction, RFP responses, working with the Business Development Manager. This includes printing of bios and assembly of standard pitch materials/folders for the legal team working on tight deadlines.
> Using firm systems and software, provide support to members of the Singapore team in development formatting and distribution of client alerts, invitations, follow up and newsletters.
> Maintain marketing materials – including master client lists, brochures, client alerts, reprints and folders – for the practice and/or office.
> Update Opportunities to track new and developing business as directed by the Business Development Manager.
> Maintain practice marketing materials, including practice group descriptions, brochures slide-decks, practice specific case/transaction lists.
> Liaise with lawyers on a regular basis to keep up to date with what’s happening in the department and to facilitate information flow to the London and regional team.
Key lines of communication and relationships
> Regional Marketing Lead (Asia)
> Head of Office
> Partners/Fee Earners
> Directors of Ince Law Alliance
Essential skills, qualifications and experience required
> 1 – 2 years of experience in a law firm, professional services organization or corporate environment preferable
> Strong computer skills, including web-based research, MS Word, PowerPoint and Excel
> Back End access to web site.
> Effective communication skills
> Lateral thinking and the ability to overcome obstacles
> Sense of humour and can-do attitude
> Team player
> Ability to manage multiple projects while prioritizing assignments
> Ability to build rapport with professional and support staff
> Strong organizational skills with particular attention to detail
> Excellent writing skills
> Bachelor of Arts, Bachelor of Science or equivalent